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个人信息Personal Information
副教授
硕士生导师
性别：女
毕业院校：大连理工大学
学位：博士
所在单位：企业管理研究所
学科：企业管理
办公地点：经济管理学院D区625
联系方式：信箱：quhm@dlut.edu.cn；1439104557@qq.com 手机：15842677889 微信：client789
电子邮箱：quhm@dlut.edu.cn
Relationship Study between Interdependence and Relationship Performance in the Marketing Channel
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论文类型：会议论文
发表时间：2009-01-01
收录刊物：CPCI-S、CPCI-SSH
页面范围：432-436
关键字：channel members; interdependence; relationship performance
摘要：There are different characters in interdependence between members in a marketing channel, which express total interdependence and asymmetry independence. They respectively act on relational behavior between members in a marketing channel, and create different outcomes. The empirical results show that total interdependence has a positive effect on relationship performance, that is, conflict decreases and satisfactions increase, and that asymmetry independence has a reverse effect.