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    金玉芳

    • 副教授       硕士生导师
    • 性别:女
    • 毕业院校:大连理工大学
    • 学位:博士
    • 所在单位:企业管理研究所
    • 学科:企业管理
    • 办公地点:经济管理学院D605
    • 联系方式:jinyf@dlut.edu.cn
    • 电子邮箱:jinyf@dlut.edu.cn

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    The effect of on-line buyer psychological contract violation on trust: Taking satisfaction as moderator

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    论文类型:会议论文

    第一作者:Jin Y.

    合写作者:Li H.

    发表时间:2010-08-24

    收录刊物:EI、Scopus

    摘要:Psychological contract violation is firmed when on-line consumers perceived the firm did not fulfill its response and obligation. Although it's widespread among on-line shopping, consumers have different response for it. It's necessary for firm to understand the real reason for it. This paper arguments and empirical test the transactional and relational psychological contract affect trust, and introduces satisfaction as a moderator. It shows that the violation of relational psychological contract is more powerful, and satisfaction is do moderator the relationship. ? 2010 IEEE.