Hits:

Indexed by:会议论文

Date of Publication:2011-01-01

Included Journals:CPCI-SSH

Page Number:18-24

Key Words:Corporate Social Responsibilit; Sustainable Development; Student Associations in University and College; Stakeholder

Abstract:In the context of higher education reform and market economy, the university student associations are important stockholders of enterprises. They are huge potential consumer groups and strategic storage of human resource. It is necessary for enterprises to improve their relationship with university student associations. This paper deeply analyzes the strengths and weaknesses of university student associations, the opportunities and threats of cooperative development. It points out how to foster strengths and circumvent weakness. The authors draw out a feasible cooperative development model for university student associations and enterprises.