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个人信息Personal Information
教授
博士生导师
硕士生导师
性别：男
毕业院校：德国多德蒙特大学
学位：博士
所在单位：运营与物流管理研究所
学科：企业管理
办公地点：大连理工大学经济管理学院
联系方式：13904286410（因年龄原因，停止招生）
电子邮箱：xbliu@dlut.edu.cn
Evaluation and Classification for Customer Value of Steel Enterprise
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论文类型：会议论文
发表时间：2008-01-01
收录刊物：CPCI-S
页面范围：1716-1720
关键字：customer value; evaluation index; SOM
摘要：Aimed at the direct customer of steel enterprise, this paper puts forward three-layer evaluation index system of customer value, and provides customer classification method which is based on this evaluation index system and self-organizing mapping (SOM) network. It analyzes the feature of each kinds of customer and proposes the corresponding strategy to develop customer relationship. Finally, it shows us the real example of this evaluation index system and classification method for customer value. The result proves the feasibility and validity of this index system and method.