How market pressures and organizational readiness drive digital marketing adoption strategies' evolution in small and medium enterprises
Release Time:2024-11-30 Hits:
Indexed by: Journal Papers
Document Code: 370101
Date of Publication: 2023-08-27
Journal: TECHNOLOGICAL FORECASTING AND SOCIAL CHANGE
Volume: 193
ISSN: 0040-1625
Key Words: B2B; DYNAMIC CAPABILITIES; IMPACT; INFORMATION; INNOVATION; ORCHESTRATION; PERFORMANCE; PLATFORMS; TECHNOLOGY; TRANSFORMATION