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论文类型：期刊论文

发表时间：2015-01-01

发表刊物：Asian Case Research Journal

收录刊物：Scopus

卷号：19

期号：1

页面范围：1-28

ISSN号：02189275

摘要：Mr Ji, the general manager of China's largest cold chain manufacturer, Dalian Sanyo Cold Chain Co., Ltd. (DSC), was pondering whether to expand the service industrialization into other business areas or to just focus on the current display case business. DSC initiated the service industrialization in 2005 when facing severe competition in the Chinese market and realizing western customer in urgent need of high value-added service. After the incubation period, the service industrialization began to make profit and was welcomed by western customers. However, it was not successful among their Chinese customers. Meanwhile, there were several competitors planning to imitate DSC's service practices. Mr Ji had to decide on the future of service industrialization. ? 2015 World Scientific Publishing Co.