How market pressures and organizational readiness drive digital marketing adoption strategies' evolution in small and medium enterprises
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论文类型：期刊论文
论文编号：370101
发表时间：2023-08-27
发表刊物：TECHNOLOGICAL FORECASTING AND SOCIAL CHANGE
卷号：193
ISSN号：0040-1625
关键字：B2B; DYNAMIC CAPABILITIES; IMPACT; INFORMATION; INNOVATION; ORCHESTRATION; PERFORMANCE; PLATFORMS; TECHNOLOGY; TRANSFORMATION