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Indexed by:会议论文

Date of Publication:2016-01-01

Included Journals:CPCI-SSH

Page Number:126-128

Key Words:city brand; knowledge map; hot fields

Abstract:This article is to analyze research literature about urban brand by using knowledge mapping, the visualization literature analysis tools. Firstly, it analyzed the annual number of the published papers to indicate that the city brand study has begun to become a hot issue; Secondly, it analyzed the keywords of city brand research to find relations among the main node (concept); Thirdly, it further analyzed the relationship of literature cited, which analyze the characteristics of the three stages of the city brand. On the basis of these analyses, we discuss the problems existed in the city brand research and discuss a forward direction (combining theoretical and empirical studies to analyze the evaluation index system of the city brand).