Knowledge map analysis of research of foreign city brand
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发表时间：2019-03-12
论文类型：会议论文
发表时间：2016-01-01
收录刊物：CPCI-SSH
页面范围：126-128
关键字：city brand; knowledge map; hot fields
摘要：This article is to analyze research literature about urban brand by using knowledge mapping, the visualization literature analysis tools. Firstly, it analyzed the annual number of the published papers to indicate that the city brand study has begun to become a hot issue; Secondly, it analyzed the keywords of city brand research to find relations among the main node (concept); Thirdly, it further analyzed the relationship of literature cited, which analyze the characteristics of the three stages of the city brand. On the basis of these analyses, we discuss the problems existed in the city brand research and discuss a forward direction (combining theoretical and empirical studies to analyze the evaluation index system of the city brand).
