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个人信息Personal Information
教授
硕士生导师
主要任职：研究生院副院长兼研究生培养处处长、校学位评定委员会办公室主任
性别：女
毕业院校：大连理工大学
学位：博士
所在单位：经济管理学院
联系方式：wangxh@dlut.edu.cn 0411-84707889
电子邮箱：wangxh@dlut.edu.cn
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CostBP algorithm and its application in customer churn prediction
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论文类型：会议论文
发表时间：2009-08-25
收录刊物：EI、Scopus
页面范围：794-797
摘要：For data sets of customer churn are imbalanced, it's hard for classical BP neural network to make good classification. This paper proposes an improved BP algorithm, namely CostBP. CostBP modifies the error function into costbased error function, based on which error propagation is conducted. The experimental results showed that CostBP can minimize total misclassification cost and was effective in prediction of minority class. ? 2009 IEEE.