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商业银行客户经理绩效评价体系与模型研究

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Date of Publication:2005-01-01

Journal:管理评论

Affiliation of Author(s):经济管理学院

Volume:17

Issue:9

Page Number:9

ISSN No.:1003-1952

Abstract:The paper adopts the indexes from the customer managers'such three main
   businesses as loaning, depositing and middleman business to establish an
   index system, and determines the computing methods of each index. AHP is
   adopted to fix the weights of each index, fuzzy membership function is
   used to calculate the customer managers'real business scores, and a
   comprehensive evaluating model is established to evaluate the
   performance of the customer manager. What are new or special of the
   paper lie in the following three aspects: 1 .It obtains the threshold of
   performance score according to the practical requests of bank management
   and operation, and the logical typical sample of evaluating equation,
   thus solving the difficulty to classify the performance of customer
   managers, a problem facing general performance evaluation methods (which
   depend on just sorting the scores rather than classifying); 2. The index
   system thus established can wholly examine the three indexes: quantity,
   quality and income, so as to avoid neglecting the business quality,
   expense and income; 3. According to the classification of the indexes
   and the confirmation of the general equation for defining the indexes
   with opposing effect for the performance evaluation, the paper solves
   the problem about how to objectively evaluate these kinds of indexes.

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