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论文类型：会议论文

发表时间：2009-06-08

收录刊物：EI、CPCI-S、CPCI-SSH、Scopus

页面范围：118-123

关键字：channel members; environment uncertainty; interdependence; relationship performance

摘要：There are different characters in interdependence between members in a marketing channel, which express total interdependence and asymmetry independence. They respectively act on relational behavior between members in a marketing channel, and create different outcomes. But environment uncertainty, which includes environment diversity and environment dynamism, moderates above relationships. The empirical results show that under the situation of environment uncertainty the effect of total interdependence and asymmetry independence on relationship performance make changes.