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论文类型：会议论文

发表时间：2009-01-01

收录刊物：CPCI-SSH、CPCI-S

页面范围：432-436

关键字：channel members; interdependence; relationship performance

摘要：There are different characters in interdependence between members in a marketing channel, which express total interdependence and asymmetry independence. They respectively act on relational behavior between members in a marketing channel, and create different outcomes. The empirical results show that total interdependence has a positive effect on relationship performance, that is, conflict decreases and satisfactions increase, and that asymmetry independence has a reverse effect.