Release Time:2022-09-22  Hits:

Indexed by: Journal Article

Date of Publication: 2022-06-29

Journal: 中国科技期刊研究

Institution: 人文与社会科学学部

Issue: 4

Page Number: 326-331

ISSN: 1001-7143

Abstract: [Purposes] This paper aims to find out the influencing factors of communication effects about the articles of academic journals on WeChat in order to provide a reference for the development of media convergence of WeChat subscriptions.[Methods] By use of content analysis methods and based on WCI,the articles of top 50％ academic journals and bottom 50％ on WeChat were compared by T test and Chi square test.Top 50％ academic journals and the bottom 50％ were divided into two groups which named A and B.The total number of articles was 1222.[Findings] The WeChat subscriptions which have good communication effects use the more flexible multimedia means and pay attention to the selection of the contents.[Conclusions] Academic journals should pay more attention to the development of WeChat public platform to improve the influence of publications by use of new media.

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