Release Time:2019-03-11  Hits:

Indexed by: Conference Paper

Date of Publication: 2008-01-01

Included Journals: CPCI-S

Page Number: 9393-9396

Key Words: e-commerce; electricity companies; value creation; strategy

Abstract: E-commerce represents a new way of conducting business transactions. The unique characteristics of e-commerce make it a potential value driver for electricity companies who have to focus on value creation after experienced significant structural changes. Creating value with c-commerce needs proper strategies. In this paper, we discuss three strategic alternatives for electricity companies: strengthening the supply chain, increasing product and service profile, and redefining the relationship with customers by cyber auctions.