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Indexed by:会议论文

Date of Publication:2008-01-01

Included Journals:CPCI-S

Page Number:9393-9396

Key Words:e-commerce; electricity companies; value creation; strategy

Abstract:E-commerce represents a new way of conducting business transactions. The unique characteristics of e-commerce make it a potential value driver for electricity companies who have to focus on value creation after experienced significant structural changes. Creating value with c-commerce needs proper strategies. In this paper, we discuss three strategic alternatives for electricity companies: strengthening the supply chain, increasing product and service profile, and redefining the relationship with customers by cyber auctions.