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个人信息Personal Information
教授
博士生导师
硕士生导师
性别：男
毕业院校：东北财经大学
学位：博士
所在单位：经济研究所
学科：产业经济学. 人口、资源与环境经济学. 经济系统分析与管理
办公地点：大连理工大学2号实验楼505房间。
联系方式：手机：13500797045 办公室固定电话：0411-84707230
电子邮箱：yjyuan@dlut.edu.cn
CRM-Oriented Relationship Capital Recognition
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论文类型：会议论文
发表时间：2008-01-01
收录刊物：CPCI-SSH
卷号：5
页面范围：682-687
关键字：CRM; relationship capital; recognition
摘要：Relationship capital recognition is the basement of enterprises' CRM system design. Since correctly recognizing relationship capital is beneficial to identifying relationship resources, fixing business strategies and linking enterprises' resources to customers. Relationship capital can be correctly recognized through a measurement model. Which relationship is most important to enterprises will be shown in the result of the model. Based on the result, CRM system can be built to be more efficient.