个人信息Personal Information
教授
博士生导师
硕士生导师
主要任职:Director of International Office Dean of School of Transportation and Logistics
其他任职:交通运输学院名誉院长
性别:男
毕业院校:日本东京大学
学位:博士
所在单位:交通运输系
学科:交通运输规划与管理. 交通系统工程. 市政工程. 行政管理
联系方式:0411-84708224
电子邮箱:szhao@dlut.edu.cn
An extension of the technology acceptance model for understanding travelers' adoption of variable message signs
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论文类型:期刊论文
发表时间:2019-04-25
发表刊物:PLOS ONE
收录刊物:PubMed、SCIE、SSCI
卷号:14
期号:4
页面范围:e0216007
ISSN号:1932-6203
关键字:adoption; article; driver; human; structural equation modeling; travel
摘要:Understanding travelers' acceptance of Advanced Traveler Information Systems (ATIS) is crucial to the implementation of Intelligent Transportation Systems (ITS) capable of mitigating traffic congestion and improving network performance. This paper adopted an extended Technology Acceptance Model (TAM) to predict and explain road users' intention to use Variable Message Sign (VMS) information. In addition to the traditional parsimonious TAM constructs (perceived usefulness, perceived ease of use and behavioral intention), the model examined the effects of attitude towards route diversion, familiarity with road network and information quality on road users' acceptance of VMS. 762 drivers were interviewed and the obtained data were processed using Structural Equation Modeling. The results showed that travelers' attitude towards route diversion had a positive effect on perceived usefulness and intention to use VMS. Information quality had a positive direct effect on perceived usefulness, perceived ease of use and attitude towards route diversion. Familiarity with the network had a positive effect on attitude towards route diversion and a negative effect on the perceived usefulness of VMS information. Perceived ease of use significantly and positively affected perceived usefulness and intention to use VMS. Perceived usefulness also had a positive effect on intention. Several academic and practical implications were also discussed.