个人信息Personal Information
副教授
硕士生导师
性别:男
毕业院校:大连理工大学
学位:博士
所在单位:系统工程研究所
学科:管理科学与工程
办公地点:管经学部D420
联系方式:zhgq@dlut.edu.cn
电子邮箱:zhgq@dlut.edu.cn
Using case-based reasoning and social trust to improve the performance of recommender system in E-commerce
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论文类型:会议论文
发表时间:2007-09-05
收录刊物:EI
摘要:Collaborative filtering recommender systems have become important tools of making personalized recommendations for products or services in E-commerce nowadays. In fact, case-based reasoning has some natural similarity with collaborative filtering from the view of recognizing science. This paper proposes a novel idea of combing CBR and CF algorithm together to improve the performance of recommender systems. For another, a social trust model is advanced in the recommendation steps to improve the prediction accuracy. Experimental results show that using case-based reasoning and social trust have better prediction results and solve the sparsity problem of recommender systems from certain angle. ©2007 IEEE.