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个人信息Personal Information
教授
博士生导师
硕士生导师
主要任职：Director of Academic Committee at Kaifa District
其他任职：开发区校区学术分委员会主任（Director of Academic Committee at Kaifa Campus）
性别：男
毕业院校：多伦多大学
学位：博士
所在单位：软件学院、国际信息与软件学院
学科：软件工程. 运筹学与控制论
办公地点：开发区（Kaifa District Campus）
联系方式：mingchul@dlut.edu.cn
电子邮箱：mingchul@dlut.edu.cn
Improving the Efficiency of an Online Marketplace by Incorporating Forgiveness Mechanism
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论文类型：期刊论文
发表时间：2017-03-01
发表刊物：ACM TRANSACTIONS ON INTERNET TECHNOLOGY
收录刊物：SCIE、EI、SSCI、Scopus
卷号：17
期号：1,SI
ISSN号：1533-5399
关键字：Online marketplaces; reputation; forgiveness mechanism; NetLogo
摘要：Reputation plays a key role in online marketplace communities improving trust among community members. Reputation works as a decision-making tool for understanding the behavior of the business partners. Success of any online business depends on the trust the business agents share with each other. However, untrustworthy agents have anno place in online marketplaces and are forced to leave the market even if they will potentially cooperate. In this study, we propose an exploration strategy based on a forgiveness mechanism for untrustworthy agents to recover their reputation. Furthermore, a number of experiments based on the NetLogo simulation are performed to validate the applicability of the proposed mechanism. The results show that the online marketplaces incorporating a forgiveness mechanism can be used with the existing reputation systems and improve the efficiency of online marketplaces.