location: Current position: Home >> Scientific Research >> Paper Publications

Mobile Commerce User Acceptance Study in China: A Revised UTAUT Model

Hits:

Indexed by:期刊论文

Date of Publication:2008-06-01

Journal:Tsinghua Science and Technology

Included Journals:EI

Volume:13

Issue:3

Page Number:257-264

ISSN No.:10070214

Abstract:User acceptance is one of the key fundamentals for development and success of mobile commerce (m-commerce). Based on the revised unified theory of acceptance and use of technology (UTAUT) model, we described a theoretical framework that incorporates the unique characteristics of m-commerce to enhance our understanding of m-commerce acceptance and usage in China. The revised UTAUT includes the characteristics of m-commerce, inclusion and consideration of information system user satisfaction theory, and Chinese culture and context. © 2008 Tsinghua University Press.

Pre One:Comparative Analysis on the Research Characteristics of Knowledge Management Between China and Abroad

Next One:Inter-Organizational Coordination, IT Support, and Environment