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Indexed by:期刊论文
Date of Publication:2008-06-01
Journal:Tsinghua Science and Technology
Included Journals:EI
Volume:13
Issue:3
Page Number:257-264
ISSN No.:10070214
Abstract:User acceptance is one of the key fundamentals for development and success of mobile commerce (m-commerce). Based on the revised unified theory of acceptance and use of technology (UTAUT) model, we described a theoretical framework that incorporates the unique characteristics of m-commerce to enhance our understanding of m-commerce acceptance and usage in China. The revised UTAUT includes the characteristics of m-commerce, inclusion and consideration of information system user satisfaction theory, and Chinese culture and context. © 2008 Tsinghua University Press.