luJrSXE6RofAbNfu2PWk54hVMEEHMFfttmicYEJPvpDdRfEjZpfHUqr7TdTG
Current position: Home >> Scientific Research >> Paper Publications

Mobile Commerce User Acceptance Study in China: A Revised UTAUT Model

Release Time:2019-03-11  Hits:

Indexed by: Journal Article

Date of Publication: 2008-06-01

Journal: Tsinghua Science and Technology

Included Journals: EI

Volume: 13

Issue: 3

Page Number: 257-264

ISSN: 10070214

Abstract: User acceptance is one of the key fundamentals for development and success of mobile commerce (m-commerce). Based on the revised unified theory of acceptance and use of technology (UTAUT) model, we described a theoretical framework that incorporates the unique characteristics of m-commerce to enhance our understanding of m-commerce acceptance and usage in China. The revised UTAUT includes the characteristics of m-commerce, inclusion and consideration of information system user satisfaction theory, and Chinese culture and context. © 2008 Tsinghua University Press.

Prev One:Comparative Analysis on the Research Characteristics of Knowledge Management Between China and Abroad

Next One:Inter-Organizational Coordination, IT Support, and Environment