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个人信息Personal Information
教授
博士生导师
硕士生导师
任职 : 信息管理与信息系统专业主任
性别：男
毕业院校：大连理工大学
学位：博士
所在单位：信息管理与信息系统研究所
学科：信息管理与电子政务
电子邮箱：qug@dlut.edu.cn
Mobile Commerce User Acceptance Study in China: A Revised UTAUT Model
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论文类型：期刊论文
发表时间：2008-06-01
发表刊物：Tsinghua Science and Technology
收录刊物：EI
卷号：13
期号：3
页面范围：257-264
ISSN号：10070214
摘要：User acceptance is one of the key fundamentals for development and success of mobile commerce (m-commerce). Based on the revised unified theory of acceptance and use of technology (UTAUT) model, we described a theoretical framework that incorporates the unique characteristics of m-commerce to enhance our understanding of m-commerce acceptance and usage in China. The revised UTAUT includes the characteristics of m-commerce, inclusion and consideration of information system user satisfaction theory, and Chinese culture and context. © 2008 Tsinghua University Press.