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Microblogging users classification and behavior analysis

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Indexed by:会议论文

Date of Publication:2011-08-08

Included Journals:EI、Scopus

Page Number:6292-6294

Abstract:This online community of people based on classification theory, combined with the user's microblogging features, made the first groundbreaking microblogging users will be divided into 10 types, and is divided into 10 categories of user needs according to Maslow's classification distinction again, different from other microblogging only a single user Maslow's classification of this study for future research to provide a microblog a better research base. At the same time, promote the interest and enhance the image of the microblogging marketing companies to better identify their own user groups. ? 2011 IEEE.

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