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论文类型：会议论文

发表时间：2011-07-29

收录刊物：EI、Scopus

页面范围：126-129

摘要：As the concept of customer relationship management theory is accepted by modern society, customer lifetime value and marketing scholars have been gradually paying attention to the business community. How to calculate and predict customer lifetime value, customer relationship management have become a hot research field. However, the current academic research is only concerned about customer lifetime value focusing on the customer's direct value to the enterprise, while ignoring the equally important indirect enterprise value. This paper analyzes the indirect value of customers, such as word of mouth recommendation, customer information update in the hope that the enterprise of the lifetime value of customers provide additional, and from various angles, direction of direction of future research. It further clarifies the value of customer indirectly playing an important role in the enterprise. ? 2011 IEEE.