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Date of Publication:2022-10-04

Journal:山东体育科技

Affiliation of Author(s):体育与健康学院

Volume:39

Issue:2

Page Number:14-18

ISSN No.:1009-9840

Abstract:With the arrival of the era of information, the information industry has been a focus of our attention.The development of new energy, data transmission and optical fiber communication technology makes the information economy emerge as the times require.Based on the data from literature, the author analyzed the development situation of Chinese sports goods industry under the information economy times, pointed out the existing problems and finally gave the countermeasures for the development of sports goods industry:1) To promote industrial information, upgrade industrial structure, and merger and recombine small businesses;2) To realize intelligent transformation of enterprise manufacturing, and shift enterprise structure to knowledge-, technology-oriented structure;3) To carry out the correct market positioning, find and explore new markets actively;4) To enhance the scientific and technological content of products, and create personalized products to attract consumers.

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