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Indexed by:期刊论文

Date of Publication:2013-01-01

Journal:Theory and Practice in Language Studies

Included Journals:Scopus

Volume:3

Issue:3

Page Number:459-465

ISSN No.:17992591

Abstract:This article employed Appraisal theory in a comparative analysis of two CEO statements in BP's 2009 Sustainability Review and BP's 2011 Sustainability Review respectively. The main objective is to explore how, through Appraisal resources, the leaders of a company, when facing a disastrous accident, constructed their corporate identity and relationship with the stakeholders. The analysis reveals that the appraisal resources in 2011 CEO statement played a major role to help the CEO portray the company as a survivor from a disaster, a good learner getting stronger from a painful lesson and a trustworthy helper providing energy to the whole world. ? 2013 ACADEMY PUBLISHER Manufactured in Finland.