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Developing focal capabilities for e-commerce adoption: A resource orchestration perspective
Indexed by:期刊论文
Date of Publication:2015-03-01
Journal:INFORMATION & MANAGEMENT
Included Journals:SCIE、EI、SSCI、Scopus
Volume:52
Issue:2
Page Number:200-209
ISSN No.:0378-7206
Key Words:E-commerce; Resource-based theory; Resource orchestration; Process model; Case study
Abstract:Although an increasing number of manufacturing enterprises have engaged in e-commerce activities in recent years, there are few successful examples. We utilize the notion of resource orchestration as a theoretical lens through which to investigate the nature of the e-commerce adoption process. The findings generate a process model that can be used to explain how resources are orchestrated in the successful adoption of e-commerce by manufacturers: the predominant competitive environment of each phase gives rise to a specific focal capability that is developed through resource-focused actions. This research benefits both academics and practitioners by contributing to cumulative theoretical developments and by offering practical insights. (C) 2014 Elsevier B.V. All rights reserved.