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论文类型：期刊论文

发表时间：2019-02-01

发表刊物：ANNALS OF OPERATIONS RESEARCH

收录刊物：Scopus、SCIE、SSCI

卷号：273

期号：1-2,SI

页面范围：187-205

ISSN号：0254-5330

关键字：Competitive facility location; Bi-level model; Pricing game; Nash equilibrium; Chain stores

摘要：The location affects the competitiveness and market share of a new entry enterprise, especially for a retail enterprise. This study focuses on the competitive location of new chain stores. In this paper, a bi-level model is proposed to formulate the competitive location problem. And the model also considers the pricing game between the new entry enterprise and the existing competitor. The model optimizes the location by maximizing the benefit on the principle of the Nash equilibrium. A heuristic algorithm is proposed to solve the model. Results show the feasibility of the proposed model and provide managerial insights for decision makers to determine an appropriate location.