个人信息Personal Information
副教授
硕士生导师
性别:女
毕业院校:大连理工大学
学位:博士
所在单位:运营与物流管理研究所
办公地点:大连理工大学管理与经济学部D203
电子邮箱:mengqn@dlut.edu.cn
Pricing model with customer perception in a cloud manufacturing environment
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论文类型:会议论文
发表时间:2017-10-11
发表刊物:47th International Conference on Computers and Industrial Engineering: How Digital Platforms and Industrial Engineering are Transforming Industry and Services, CIE 2017
收录刊物:EI、Scopus
摘要:In cloud manufacturing environment, deviation of price from an order's value and cost under customer's participation and perception makes on-demand, accurate and ubiquitous price a very difficult task. A pricing model is proposed with customer perception. A parametric pricing methodology is formulated to make optimal range of a product's price. Pricing variables reflecting price factors are calculated in terms of pricing indicators, and then price of an order is acquired by fitting relation between pricing variables and price. Thus, the range of price of demand features is determined with customer perception. This paper provides methodologies for accurate pricing of configured products and dynamic pricing with customer perception.