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个人信息Personal Information
副教授
硕士生导师
性别:女
毕业院校:大连理工大学
学位:博士
所在单位:商学院
学科:企业管理
电子邮箱:cuili@dlut.edu.cn
Selecting a remanufacturing quality strategy based on consumer preferences
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论文类型:期刊论文
发表时间:2017-09-10
发表刊物:JOURNAL OF CLEANER PRODUCTION
收录刊物:SCIE、EI、SSCI、Scopus
卷号:161
页面范围:1308-1316
ISSN号:0959-6526
关键字:Remanufacturing quality strategy; Consumer preferences; Demand function; Remanufactured automobile engine
摘要:Firms are increasingly focusing on the remanufacturing process in terms of reducing costs, generating profits and protecting the environment. As remanufacturing develops into an emerging industry in China, balancing quality and cost becomes a critical challenge. Thus, selecting the proper quality strategy plays an important role in sustainable development while satisfying different customer preferences. Remanufacturers' momentum and motivation could be enhanced if quality is pursued; however, deemphasizing quality may leave consumers unsatisfied. Therefore, exploring an optimal remanufacturing quality strategy that satisfies various consumer preferences is essential to guiding re manufacturers' decisions. This study proposes an integrated model based on consumer preferences over price, quality and sustainability and then considers the demand, cost and profit functions to determine a suitable remanufacturing quality strategy. The findings show that when firms have different consumer preferences, the quality and profits of remanufactured products are positively related when the cost coefficient is small (less than 0.28). When the cost coefficient is between 0.28 and 0.35, profits can increase at the onset; however, profits fall as the coefficient nears 0.35. When the cost coefficient is large (greater than 0.35), profits can no longer be obtained through quality improvement. Hence, the selection of the optimal remanufacturing quality strategy depends on whether the cost coefficient is large or small. (C) 2017 Elsevier Ltd. All rights reserved.