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中文
李彤

Professor
Supervisor of Master's Candidates


Academic Titles:商学院副院长(主持工作)
Gender:Male
Alma Mater:天津大学
Degree:Doctoral Degree
School/Department:商学院
Discipline:Management Science and Engineering
Enterprise Management
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Current position: Home >> Scientific Research >> Paper Publications
The research on monitoring and warning method of network public opinion

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Indexed by:Journal Article

Date of Publication:2017-01-01

Journal:ICIC Express Letters, Part B: Applications

Included Journals:Scopus

Volume:8

Issue:2

Page Number:335-341

ISSN:21852766

Abstract:On basis of existing research, this paper considers the concept of network public opinion, reviews its characteristics and factors, summarizes the related studies of index system, as well as some monitor models. Then the index system of this paper was designed. Meanwhile, we apply AHP and use Matlab7.0 to measure weight of each index. Afterwards, we employ the three valuation models and control chart theory, combining with specific heated network events, to monitor the network opinion, verifying the applicability measurability and effectiveness of the method we proposed. ? 2017 ICIC International.