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Indexed by:会议论文

Date of Publication:2016-01-01

Included Journals:CPCI-SSH

Page Number:148-151

Key Words:Entrepreneurial strategies; Regulatory focus theory; Entrepreneurial self-efficacy; Evolutionary game theory; Entrepreneurial cognitive

Abstract:This paper analyses the effect of entrepreneur's regulatory focus and entrepreneurial self-efficacy on entrepreneurs' strategy selection decision-making behaviors based on evolutionary game theory. The result shows that: (1) The possibility that an entrepreneur will adopt a wait-and-see strategy increases when the difference of the intensity of R&D investment increases as a result of his or her selection of a different strategy. (2) Increased entrepreneurial self-efficacy will reduce the possibility that an entrepreneur will adopt the wait-and-see strategy and will also reduce the possibility that the other side will adopt a similar strategy. (3) The system will stabilize if all entrepreneurs select the proactive strategy.