The Effect of Entrepreneurs' Regulatory Focus and Entrepreneurial Self-efficacy on the Selection of Entrepreneurial Strategies
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论文类型：会议论文
发表时间：2016-01-01
收录刊物：CPCI-SSH
页面范围：148-151
关键字：Entrepreneurial strategies; Regulatory focus theory; Entrepreneurial
self-efficacy; Evolutionary game theory; Entrepreneurial cognitive
摘要：This paper analyses the effect of entrepreneur's regulatory focus and entrepreneurial self-efficacy on entrepreneurs' strategy selection decision-making behaviors based on evolutionary game theory. The result shows that: (1) The possibility that an entrepreneur will adopt a wait-and-see strategy increases when the difference of the intensity of R&D investment increases as a result of his or her selection of a different strategy. (2) Increased entrepreneurial self-efficacy will reduce the possibility that an entrepreneur will adopt the wait-and-see strategy and will also reduce the possibility that the other side will adopt a similar strategy. (3) The system will stabilize if all entrepreneurs select the proactive strategy.