论文类型：会议论文

发表时间：2016-01-01

收录刊物：CPCI-SSH

页面范围：148-151

关键字：Entrepreneurial strategies; Regulatory focus theory; Entrepreneurial self-efficacy; Evolutionary game theory; Entrepreneurial cognitive

摘要：This paper analyses the effect of entrepreneur's regulatory focus and entrepreneurial self-efficacy on entrepreneurs' strategy selection decision-making behaviors based on evolutionary game theory. The result shows that: (1) The possibility that an entrepreneur will adopt a wait-and-see strategy increases when the difference of the intensity of R&D investment increases as a result of his or her selection of a different strategy. (2) Increased entrepreneurial self-efficacy will reduce the possibility that an entrepreneur will adopt the wait-and-see strategy and will also reduce the possibility that the other side will adopt a similar strategy. (3) The system will stabilize if all entrepreneurs select the proactive strategy.