Release Time:2019-03-10  Hits:

Indexed by: Journal Article

Date of Publication: 2011-05-01

Journal: 6th International Symposium on Management Engineering (ISME 2009)

Included Journals: Scopus、SSCI、CPCI-S、EI、SCIE

Volume: 7

Issue: 5B,SI

Page Number: 2579-2591

ISSN: 1349-4198

Key Words: Decision support; 2-tuple; Service adoption; Expectation; Perception

Abstract: Service adoption analysis is a useful instrument for reducing the risk of new service development and launch. The purpose of this study is to develop a 2-tuple fuzzy linguistic approach for assessing the intention level of service adoption. In doing so, a theoretical framework for service adoption analysis is proposed. Under this framework; a 2-tuple fuzzy linguistic approach is then proposed for assessing the intention level of service adoption using potential adopters' expectation and perception. In this method, a linguistic aggregation operator is defined to calculate the deviation degree between expectation and perception and to map the computation result to a linguistic value. The overall intention level of service adoption is obtained by aggregating the deviation degrees. Additionally, a case is used to illustrate the potential application of the proposed approach.