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Indexed by:会议论文

Date of Publication:2016-01-01

Included Journals:CPCI-SSH

Page Number:383-388

Key Words:Electronic banking; Influence factors; Dynamic evolution

Abstract:Under a context that electronic banking gradually become the main direction of bank development, a study on the motive factors of electronic banking business of underdeveloped areas is what we need to draw out experiences and references, and to encourage the majority of domestic commercial banks to explore an appropriate mode of Internet finance. In this paper, placing the electronic banking development of Bank A as the main thread, using method of longitudinal dynamic single case study, studies on three aspects, namely, consciousness of leaders, influences from outside and internal management mechanism, so as to open the "black box" that covers the influence factors of the development of electronic banking business. The result indicates that given the regional particularity, development of electronic banking in underdeveloped areas is with hysteretic and phased nature, and the influence factors are evolving dynamically in different phases, which cause an uneven distribution of leading factor.