王旭坪
Professor Supervisor of Doctorate Candidates Supervisor of Master's Candidates
Main positions:Deputy Dean,School of Business,Dalian University of Technology
Gender:Male
Alma Mater:DALIAN UNIVERSITY OF TECHNOLOGY
Degree:Doctoral Degree
School/Department:Faculty of Management and Economics
Discipline:Management Science and Engineering
E-Mail:wxp@dlut.edu.cn
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Indexed by:期刊论文
Date of Publication:2012-12-01
Journal:INTERNATIONAL JOURNAL OF INNOVATIVE COMPUTING INFORMATION AND CONTROL
Included Journals:SCIE、EI、SSCI
Volume:8
Issue:12
Page Number:8273-8286
ISSN No.:1349-4198
Key Words:Supply chain management; Multi-channel distribution; Came model; Virtual trading community
Abstract:From the perspective of consumer utility heterogeneity, the demand functions are built in the multi-channel structure, which consists of one physical retail channel and two e-channels respectively for the manufacturer and the retailer. Different from previous online direct sales channel, the e-channel is operated by the third party - virtual trading community (referred to hereafter as 'VTC'). And the pricing strategies are analyzed by the game model. In order to explore the role of the VTC, the VTC mode is compared with the traditional online direct sales channel operated independently by the merchants themselves (referred to hereafter as 'TOD'). The result shows that there is a significant difference in the equilibrium prices between the two operation modes and the cost for channel operation has an important influence on. the price. After that, according to the more intense competition characteristic of the VTC, service promoting strategy is introduced and the impacts of service's cost on equilibrium prices and demands are discussed under different service promoting strategies (i.e., promoting service only in physical retail channel or both physical retail channel and VTC channel). It is found that in a given interval of the service coefficient, the service promoting only in physical retail channel effectively alleviates competition threat from manufacturer's VTC channel and benefits the retailer, and the service promoting in, both channels has an indirect benefit for the retailer by increasing the physical retail channel demand. In the end, the results are demonstrated by numerical examples.
王旭坪，工学博士、教授、博士生导师。
主要研究领域包括应急管理、电子商务、物流管理和应急管理等。
主要学术与社会兼职：中国物流学会常务理事；中国物流学会特约研究员；中国软科学研究会常务理事；中国系统工程学会物流系统工程专业委员会副主任委员；中国（双法）应急管理专业委员会副主任委员；中国应急管理学会社区安全专委会副主任委员；中国运筹学会行为运筹与管理分会常务理事；中国管理科学与工程学会大数据与商务分析研究会理事；中国系统工程学会智能制造系统工程分会委员；科技部专家库入库专家；辽宁省管理科学与工程类教指委秘书长；第一批辽宁省安全生产专家；辽宁省商务厅电子商务首批入库专家；盘锦市委市政府决策咨询委员会委员。
近些年，主持国家自然科学基金项目7 项（其中重大研究计划培育项目1项），参与科技部项目、国家自然科学基金重点项目、重大项目多项。主持省部级科研项目、副省级科研项目以及地方政府与企业委托项目多项。在国内外著名期刊Omega、International Journal of Production Research、International Journal of Production Economics、Information Sciences、Expert Systems with Applications、IEEE Internet of things Journal、管理科学学报、系统工程理论与实践、中国管理科学、管理工程学报等发表论文100余篇，申请国家发明专利5项。
