王旭坪
Professor Supervisor of Doctorate Candidates Supervisor of Master's Candidates
Main positions:Deputy Dean,School of Business,Dalian University of Technology
Gender:Male
Alma Mater:DALIAN UNIVERSITY OF TECHNOLOGY
Degree:Doctoral Degree
School/Department:Faculty of Management and Economics
Discipline:Management Science and Engineering
E-Mail:wxp@dlut.edu.cn
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Indexed by:会议论文
Date of Publication:2021-01-10
Volume:159
Page Number:1767-1776
Key Words:O2O fresh product experience store; facility location; service quality; bi-level programming model; NSGA-II
Abstract:As the combination of online and offline channels in O2O mode, the O2O fresh product experience store is responsible for dual functions of delivery and retail. Reasonable location layout of O2O fresh product experience stores can effectively improve distribution efficiency and market share. This paper constructs a comprehensive service quality function from the perspective of online and offline and uses it as the basis for customer distribution. At the same time, this paper constructs a bi-level programming model considering the interdependence and interaction of decision-making between enterprises and consumers. The upper-level model aims at the minimum total cost and the maximum total served demand of the enterprise. The lower-level model aims at the maximum comprehensive service quality of the consumer. Then the NSGA-II algorithm is adopted to solve this model. Finally, the non-dominated solutions under different parameters are analyzed and discussed, and corresponding management inspirations are proposed. (C) 2019 The Authors. Published by Elsevier B.V.
王旭坪，工学博士、教授、博士生导师。
主要研究领域包括应急管理、电子商务、物流管理和应急管理等。
主要学术与社会兼职：中国物流学会常务理事；中国物流学会特约研究员；中国软科学研究会常务理事；中国系统工程学会物流系统工程专业委员会副主任委员；中国（双法）应急管理专业委员会副主任委员；中国应急管理学会社区安全专委会副主任委员；中国运筹学会行为运筹与管理分会常务理事；中国管理科学与工程学会大数据与商务分析研究会理事；中国系统工程学会智能制造系统工程分会委员；科技部专家库入库专家；辽宁省管理科学与工程类教指委秘书长；第一批辽宁省安全生产专家；辽宁省商务厅电子商务首批入库专家；盘锦市委市政府决策咨询委员会委员。
近些年，主持国家自然科学基金项目7 项（其中重大研究计划培育项目1项），参与科技部项目、国家自然科学基金重点项目、重大项目多项。主持省部级科研项目、副省级科研项目以及地方政府与企业委托项目多项。在国内外著名期刊Omega、International Journal of Production Research、International Journal of Production Economics、Information Sciences、Expert Systems with Applications、IEEE Internet of things Journal、管理科学学报、系统工程理论与实践、中国管理科学、管理工程学报等发表论文100余篇，申请国家发明专利5项。
