王旭坪
Professor Supervisor of Doctorate Candidates Supervisor of Master's Candidates
Main positions:Deputy Dean,School of Business,Dalian University of Technology
Gender:Male
Alma Mater:DALIAN UNIVERSITY OF TECHNOLOGY
Degree:Doctoral Degree
School/Department:Faculty of Management and Economics
Discipline:Management Science and Engineering
E-Mail:wxp@dlut.edu.cn
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Indexed by:期刊论文
Date of Publication:2014-04-01
Journal:JOURNAL OF APPLIED RESEARCH AND TECHNOLOGY
Included Journals:SCIE
Volume:12
Page Number:230-238
ISSN No.:1665-6423
Key Words:SWOT; Strategic quadrilateral model; Correlation rules; Strategy analysis; EMS
Abstract:The traditional SWOT tool, which lists the S, W, 0, T factors and groups them together to form some strategies, is convenient for analyzing but not effective enough for strategic formulation. This paper proposes a hybrid "three-stage" qualitative and quantitative SWOT model, trying to narrow the gap between strategic analysis and strategic formulation by first confirming the SWOT factors, second narrowing the selection area and last making optimal strategies. First, the SWOT-AHP model is used to analyze and evaluate the external and internal environment factors. Then we narrow the analysis field down to two levels by using strategic quadrilateral model, where the quadrant of the gravity centre is used to represent the market position. Finally correlation rules, including matrix calculations, maximum and sub-maximum sub-array techniques, are introduced to formulate the effective strategies, which focus on the most influential factors. A case study of EMS is conducted with the objective of validating the effectiveness in strategic planning and management.
王旭坪，工学博士、教授、博士生导师。
主要研究领域包括应急管理、电子商务、物流管理和应急管理等。
主要学术与社会兼职：中国物流学会常务理事；中国物流学会特约研究员；中国软科学研究会常务理事；中国系统工程学会物流系统工程专业委员会副主任委员；中国（双法）应急管理专业委员会副主任委员；中国应急管理学会社区安全专委会副主任委员；中国运筹学会行为运筹与管理分会常务理事；中国管理科学与工程学会大数据与商务分析研究会理事；中国系统工程学会智能制造系统工程分会委员；科技部专家库入库专家；辽宁省管理科学与工程类教指委秘书长；第一批辽宁省安全生产专家；辽宁省商务厅电子商务首批入库专家；盘锦市委市政府决策咨询委员会委员。
近些年，主持国家自然科学基金项目7 项（其中重大研究计划培育项目1项），参与科技部项目、国家自然科学基金重点项目、重大项目多项。主持省部级科研项目、副省级科研项目以及地方政府与企业委托项目多项。在国内外著名期刊Omega、International Journal of Production Research、International Journal of Production Economics、Information Sciences、Expert Systems with Applications、IEEE Internet of things Journal、管理科学学报、系统工程理论与实践、中国管理科学、管理工程学报等发表论文100余篇，申请国家发明专利5项。
