Hits:

Indexed by:会议论文

Date of Publication:2009-01-01

Included Journals:CPCI-S、CPCI-SSH

Page Number:432-436

Key Words:channel members; interdependence; relationship performance

Abstract:There are different characters in interdependence between members in a marketing channel, which express total interdependence and asymmetry independence. They respectively act on relational behavior between members in a marketing channel, and create different outcomes. The empirical results show that total interdependence has a positive effect on relationship performance, that is, conflict decreases and satisfactions increase, and that asymmetry independence has a reverse effect.