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Indexed by:会议论文

Date of Publication:2009-05-23

Included Journals:EI、Scopus

Abstract:There are different characters in interdependence between members in a marketing channel, which express total interdependence and asymmetry independence. They respectively act on relational behavior between members in a marketing channel, and create different outcomes. The empirical results show that total interdependence has a positive effect on relationship performance, that is, conflict decreases and satisfactions increase, and that asymmetry independence has a reverse effect. ? 2009 IEEE.