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DALIAN UNIVERSITY OF TECHNOLOGY Login 中文
Zhang Yu

Associate Professor
Supervisor of Master's Candidates


Main positions:Associate Professor
Gender:Female
Date of Birth:1982-07-05
Alma Mater:Dalian University of Technology
Degree:Doctoral Degree
School/Department:Dalian University of Technology
Discipline:Human Movement Science
Business Address:Neiranji Builiding 302
Contact Information:Zhangyu0705@dlut.edu.cn
E-Mail:zhangyu0705@dlut.edu.cn
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Current position: Dr. Zhang >> Scientific Research >> Paper Publications

体育用品品牌顾客满意影响因素实证研究

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Indexed by:期刊论文

Date of Publication:2011-11-10

Journal:中国体育科技

Included Journals:PKU、CSSCI

Volume:47

Issue:6

Page Number:10-13,69

ISSN No.:1002-9826

Key Words:体育用品;顾客满意;产品质量;服务质量;品牌形象;实证研究

Abstract:探讨体育用品品牌顾客满意的影响因素,提高体育用品企业竞争力.选取辽宁省12所高校的大学生作为实证研究对象,在回顾相关文献的基础上,运用因子分析、结构方程方法进行实证研究.研究表明,产品质量对顾客满意有直接的正向影响；品牌形象对顾客满意有直接的正向影响；产品质量通过品牌形象对顾客满意产生间接的正向影响；服务质量通过品牌形象对顾客满意产生间接的正向影响.

 

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