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DALIAN UNIVERSITY OF TECHNOLOGY Login 中文
Zhang Yu

Associate Professor
Supervisor of Master's Candidates


Main positions:Associate Professor
Gender:Female
Date of Birth:1982-07-05
Alma Mater:Dalian University of Technology
Degree:Doctoral Degree
School/Department:Dalian University of Technology
Discipline:Human Movement Science
Business Address:Neiranji Builiding 302
Contact Information:Zhangyu0705@dlut.edu.cn
E-Mail:zhangyu0705@dlut.edu.cn
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Current position: Dr. Zhang >> Scientific Research >> Paper Publications

体育用品品牌顾客忠诚的实证研究

Hits : Praise

Indexed by:期刊论文

Date of Publication:2010-12-25

Journal:体育世界(学术版)

Issue:12

Page Number:101-103

ISSN No.:1002-2430

Key Words:体育用品品牌;顾客忠诚;实证研究

Abstract:研究目的:探讨体育用品品牌顾客忠诚的形成机制,提高体育用品企业的竞争力。研究方法:本文在回顾相关文献的基础上,运用回归分析方法进行了实证研究。研究结论:感知质量与顾客价值正相关;顾客价值与顾客满意正相关;顾客满意与顾客忠诚正相关。

 

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