Relationship Study between Interdependence and Relationship Performance in the Marketing Channel
Release Time:2019-03-11 Hits:
Indexed by: Conference Paper
Date of Publication: 2009-01-01
Included Journals: CPCI-SSH、CPCI-S
Page Number: 432-436
Key Words: channel members; interdependence; relationship performance
Abstract: There are different characters in interdependence between members in a marketing channel, which express total interdependence and asymmetry independence. They respectively act on relational behavior between members in a marketing channel, and create different outcomes. The empirical results show that total interdependence has a positive effect on relationship performance, that is, conflict decreases and satisfactions increase, and that asymmetry independence has a reverse effect.