Release Time:2019-03-11  Hits:

Indexed by: Conference Paper

Date of Publication: 2009-05-23

Included Journals: Scopus、EI

Abstract: There are different characters in interdependence between members in a marketing channel, which express total interdependence and asymmetry independence. They respectively act on relational behavior between members in a marketing channel, and create different outcomes. The empirical results show that total interdependence has a positive effect on relationship performance, that is, conflict decreases and satisfactions increase, and that asymmetry independence has a reverse effect. ? 2009 IEEE.