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Indexed by:会议论文
Date of Publication:2008-10-12
Included Journals:EI、Scopus
Abstract:E-commerce represents a new way of conducting business transactions. The unique characteristics of e-commerce make it a potential value driver for electricity companies who have to focus on value creation after experienced significant structural changes. Creating value with e-commerce needs proper strategies. In this paper, we discuss three strategic alternatives for electricity companies: strengthening the supply chain, increasing product and service profile, and redefining the relationship with customers by cyber auctions. © 2008 IEEE.