Matching different-structured advertising pictorial metaphors with verbalization forms: incongruity-based evoked response potentials evidence
Release Time:2024-09-08 Hits:
Indexed by: Journal Papers
Document Code: 364363
Date of Publication: 2023-05-16
Journal: FRONTIERS IN PSYCHOLOGY
Volume: 14
ISSN: 1664-1078
Key Words: ATTENTION; BRAIN POTENTIALS; BRAND; COMPREHENSION; ERP; EVENT-RELATED POTENTIALS; INDEX; P300; PICTURES; VISUAL METAPHORS