Matching different-structured advertising pictorial metaphors with verbalization forms: incongruity-based evoked response potentials evidence.
Release Time:2024-09-08 Hits:
Date of Publication: 2024-05-16
Journal: Frontiers in psychology
Volume: 14
Page Number: 1131387
ISSN: 1664-1078
Key Words: ERP; incongruity; pictorial metaphors; verbalization; visual structure