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Date of Publication:2011-01-01

Journal:武汉交通科技大学学报

Issue:4

Page Number:679-682,687

ISSN No.:1006-2823

Abstract:Based on the special investigation of public transit information requirement in Dalan, this study applies the Logistics model and sensitivity analysis to analyze the factors which influence the travelers' choice of public transit information service media. The results indicate that the factors such as vocation, transit information content, age, the usage of the cell phone and the internet have significant influences on the travelers' choice and the vocation variable has the most influence. The results provide a reference for the department of urban transportation management and the institution of transportation information service to choose the rational public transit information service media for mass.

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