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Indexed by:会议论文

Date of Publication:2008-01-01

Included Journals:CPCI-S、CPCI-SSH

Page Number:374-379

Key Words:etourism; electronic destination image; competitive model; canonical correspondence analysis

Abstract:In etourism, internet communication technologies (ICTs) become a dominant information delivery vehicle. In this paper, we. analyzed the popularity and visibility of electronic destination image (EDI) by searching the fields of the traditional destination image and contemporary high-speed etourism web-features. A total of 78 English etourism websites with presentation of the Chinese tourism destination information were identified. Those websites were identified based on the criteria of Alexa traffic ranks, Google page values, and EDI. A canonical correspondence analysis (CCA) was carried out to examine the effect of popularity and visibility. Findings indicate that the online reservations could play an important role in promotion of etourism. In addition, the category branding is an important factor for development of EDI. The fledgeling Chinese EDI service industry is encountering a serious challenge of development and innovation.