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Professor Supervisor of Doctorate Candidates Supervisor of Master's Candidates

Paper Publications

[41]郭艳红, 尹波, 杨小杰.客户终生价值测度模型的应用研究——基于大连友好商城的案例分析[J],管理案例研究与评论,2013,6(1):43-50
[42]Guo, Yanhong, Wang, Hui, Liu, Wei, Y.(guoyh@dlut.edu.cn).Improved pareto/NBD model and its applications in customer segmentation based on personal informa...[J],International Journal of Database Theory and Application,2013,6(5):175-186
[43]Guo Y., Guo, Y., Faculty of Management, Economics, Dalian University of Technology, Dalian, China.Dynamic pricing strategies between online and off- line retailers based on switching costs[J],Journal of Electronic Commerce in Organizations,2013,11(2):64-74
[44]郭艳红.专家意见真的有价值吗？——基于股票分析师的视角[A],2013,60-71
[45]郭艳红, 杨小杰, 亚力克, 刘苇.An Empirical Research on Influencing Factors of Microblogging Marketing[J],International Journal of U and E Service , Science and Technology,2013,6(4):91-105
[46]郭艳红.通识课程建设视角下的《管理学基础》教学改革[J],湖北民族学院学报（哲学社会科学版）,2013,31(6):封3
[47]Guo, Yanhong, Yang, Xiaojie, Ryabov, Yaroslav, Liu, Wei.An empirical research on influencing factors of microblogging marketing effectiveness[J],International Journal of u- and e- Service, Science and Technology,2013,6(4):91-105
[48]郭艳红, 王辉, 刘苇.Improved Pareto/NBD Model and Its Applications in Customer Segmentation[J],International Journal of Database Theory and Application,2013,6(5):175-186
[49]马特, 董大海, 郭艳红.基于推荐理论的客户分类模型探析[J],科技与管理,2012,14(2):51-54
[50]郭艳红.P2P网络借贷投资决策模型及实证研究[A],2012,123-128

total72 5/8

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