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Indexed by:会议论文

Date of Publication:2015-01-01

Included Journals:CPCI-S、CPCI-SSH

Page Number:53-58

Key Words:network media; science communication effects; audience's science demand; audience's science literacy; audience's media literacy

Abstract:Research used a network questionnaire survey targeted at general audience through the professional questionnaire survey site in order to know the effects of network media science communication. Results showed that 50% of audiences think that the content of network media science communication should be strengthen is scientific knowledge of daily life, 70.51% of audiences think that network media science communication should pay more attention to enhance its authority, and 67.31% of audiences think the biggest obstacle of using network media to science communication is complex information. This shows that audience's science demand, science literacy and media literacy are important factors affecting science communication effects of network media. Network media should understand audience' science demands, and improve audience's science literacy, promote audience's media literacy in order to achieve better science communication effects.