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Fuzzy approach to eco-innovation for enhancing business functions: a case study in China

Release Time:2019-03-10  Hits:

Indexed by: Journal Article

Date of Publication: 2017-01-01

Journal: INDUSTRIAL MANAGEMENT & DATA SYSTEMS

Included Journals: Scopus、SSCI、EI、SCIE

Volume: 117

Issue: 5

Page Number: 967-987

ISSN: 0263-5577

Key Words: Eco-innovation; Interpretive structural modelling; Business functions; Fuzzy decision-making trial and evaluation laboratory

Abstract: Purpose-Although sustainability is a popular topic in the past decade, there is a lack of research to identify the driving factors for developing countries. The purpose of this paper is to investigate the driving factors for achieving eco-innovation.
   Design/methodology/approach-An in-depth case study is employed to address the objective outlined above. A Chinese company with more than 1,200 employees was selected to address the research question.
   Findings-By fuzzy decision-making trial and evaluation laboratory and interpretive structural modelling analysis, the driving factors for eco-innovation are identified, and the priority of different factors has also been extracted.
   Originality/value-This is among the first studies to carry similar analysis regarding eco-innovation. More specifically, this is perhaps the first study to take this approach and to analyse this topic in a developing country.

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